UX/UI & Development


Supermama is an Arabic parenting portal directed to mothers in the Middle East. It provides different types of written and visual localized content to mothers in the region, from getting pregnant, raising kids, managing home, and taking care of her health and beauty.

Supermama has been acquired by Mawdoo3, world’s largest Arabic content platform in December 2019.


Redesign Supermama platform to allow scalability while migrating a huge amount of existing content and experimenting with feature A/B testing without compromising performance as well as creating an experience to serve ads.


A highly scalable content platform that allows for adding new features with reasonable unit tests coverage to make sure it is always available and ready for changes.

  • Enhanced user experience
  • Automated the editorials internal workflow
  • Customized database that is search optimized


  • 11.8s

    Page Load Time (vs. 21.3s)

  • 2.17M+

    Weekly Views (increased from 271K)

  • 100%

    Google Lighthouse SEO score

  • 88%

    Accessibility (increased from 53%)

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