Pepsico

Pepsico

UX/UI & Development

About

PepsiCo is one of the world's leading food and beverage companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.

Challenge

Driving 7Up brand awareness and sales in Ramadan season with a social media ad campaign and 75% discount in partnership with a food delivery platform

Solution

Integrating a Messenger Chatbot with the video ads campaign to send the discount voucher code through to customers viewing the ad. Customers could also access the bot by scanning the barcode on a 7Up bottle. Voucher codes were redeemable on the food delivery website.

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