P&G

P&G

UX/UI & Development

About

Founded over 180 years ago, P&G is the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways.

Challenge

Streamline business operations & digitize processes in different departments in P&G Egypt

Solution

A suite of apps & platforms were created to streamline operations & offer a better experience for all stakeholders.

Promotors App for Marketing Department

Gives full in-store visibility via hands-on feedback

Decision-making Tool for Manufacturing Department

Gives project best option recommendations & reports

Distributors App for Sales Department

Cuts distribution costs by allowing vendors to order stock online

Life App for HR Department

Consolidates different discounts & promotions for employees in one place as part of their wellness practices

Impact

  • 500K

    Coupon Redemptions

  • 5.4

    Point Lift in Campaign Awareness

  • 2.8

    Point Lift in Brand Preference

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